“Our view is simple: quality goods shouldn’t cost a fortune, and everyone should enjoy the luxury of a beautiful home. Our business is direct-to-customer—which means we’ve cut out the proverbial middle men to pass the savings directly onto you.

As for sustainability—we’re glad you asked. As we mentioned, linen originates from flax—a humble plant—which requires less water and fewer pesticides to cultivate than other manchesters.

We're also carbon neutral, which means we will measure, reduce and offset greenhouse gas emissions where possible, doing our bit to protect and conserve the environment. Plus, our packaging is proudly plastic-free, so you can feel good about your eco-friendly choice every time your head hits the pillow.”